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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Web Studio to capture Query parameters from social media link.
C) Use Journey Builder to build an audience using Ad Studio.

2. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) API Event Entry Source
B) Contact Event Entry Source
C) CloudPages Entry Source

3. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A) Transactional Send Journey
B) Multi-Step Journey
C) Single Send Journey

4. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Skip Automation
B) Wait Activity
C) Verification Activity

5. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) Tracking Data Extract
B) Total Opens measure
C) _Open data view

Solutions: