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Salesforce AP-215 Exam Syllabus Topics:

Section	Objectives
Marketing Intelligence Platform Fundamentals	- Administration and Security 1. User management and permissions 2. Workspace and account settings - Platform Overview 1. Marketing Cloud Intelligence (formerly Datorama) overview 2. Key features and capabilities
Data Integration and Configuration	- Data Mapping 1. Data model configuration 2. Mapping fields from source files - Data Stream Types 1. Configuring data source properties 2. Understanding different data stream types - Data Ingestion 1. Scheduling and refresh settings 2. File upload and API data sources
Data Visualization and Dashboards	- Dashboard Design 1. KPI widgets and chart types 2. Building dashboards - Calculated Measurements 1. Creating custom calculations 2. Formulas and functions - Filters and Drill-Downs 1. Global and local filters 2. Drill-down configuration
Data Harmonization and Data Model	- Dimensions and Measures 1. Creating and managing measures (KPIs) 2. Creating and managing dimensions 3. Calculated measurements - Parent-Child Data Streams 1. Data Update Permissions 2. Linking data streams 3. Override Media Buy Hierarchies - Data Classification 1. Hierarchy management 2. Attribute classification
Reports and Activation	- Report Types 1. Standard and custom reports 2. Report scheduling - Data Export 1. Exporting data and insights 2. Integration with external tools

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
B) it is not possible to do this, as the naming conventions are different
C) The client will be able to do this and it will require building three patterns.
D) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

2. A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)

3. Which two statements are correct regarding LiteConnect?

A) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
B) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
C) The dataset does not conform to the standard data model
D) It does not require any identification of entities, keys or any other categorization.

4. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 0
B) 4
C) 1
D) 3

5. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
C) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
D) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.