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Facebook Certified media buying professional Sample Questions:

1. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) Add To Cart
C) Initiate Checkout
D) Purchase
E) View

2. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook will store all data from your CRM but hash it so people can't see private info.
B) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
C) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
D) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
E) The matched and unmatched hashes are deleted.
F) The matched and unmatched hashes are kept for 180 days.

3. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change optimization from standard delivery to accelerated delivery.
B) Change the campaign objective to engagement.
C) Change the optimization to daily unique reach.
D) Add three new images into the ad set
E) Include Audience Network as additional placement

4. You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A) You should create a third ad set with a lookalike audience.
B) You should join audiences into one ad set and run a new campaign with Instagram.
C) You should switch your optimization from CPM to video views.
D) You should create two new ad sets with Instagram as the only placement.
E) You turn off Facebook placement from both ad sets.
F) You should turn off Facebook placement from one ad set.
G) You should turn off Instagram placement from both ad sets.

5. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) You need to run dynamic ads for the pixel to detect your Product Catalog
B) Create a new Facebook pixel and install the new pixel on your site
C) Go to your Business Manager and associated your pixel with the Product Catalog.
D) Go to the Product Catalog Preference API and troubleshoot your pixel
E) Install the Facebook pixel helper and make sure your pixel is detected

Solutions: