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Adobe AD0-E401 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Activities | 30% | - Designing A/B tests and multivariate tests - Building experience targeting activities - Using the Visual Experience Composer - Managing recommendations and automated personalization |
| Topic 2: Administration and Troubleshooting | 10% | - Managing user permissions and settings - Best practices for maintenance - Identifying and resolving common issues |
| Topic 3: Analyzing Results and Reporting | 15% | - Generating insights and recommendations - Evaluating statistical significance - Interpreting activity reports and metrics |
| Topic 4: Understanding Adobe Target and Strategy | 20% | - Core concepts and terminology - Planning optimization and personalization strategy - Identifying business goals and KPIs |
| Topic 5: Implementation and Setup | 25% | - Setting up user attributes and profile scripts - Configuring Adobe Target integration - Creating audiences and segments |
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