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Facebook 410-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Buying Tools | 20% | - Configure Events Manager & Conversions API - Set up and analyze A/B tests - Use Commerce Manager & Catalogs - Manage Meta Business Manager & Business Suite |
| Topic 2: Campaign Optimization | 22% | - Use Advantage+ solutions - Understand Meta ad auction dynamics - Troubleshoot delivery issues - Optimize delivery and performance |
| Topic 3: Reporting & Measurement | 15% | - Define relevant KPIs and metrics - Generate and interpret reports - Apply measurement methodologies |
| Topic 4: Creative Strategy | 13% | - Align creative formats with objectives - Comply with ad creative policies - Apply creative best practices |
| Topic 5: Campaign Activation | 31% | - Set up campaigns aligned with business objectives - Configure brand safety and ad policies - Implement audience targeting strategies - Apply buying types and bidding strategies |
Facebook Certified media buying professional Sample Questions:
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a minimum bidding price.
- B. You should set up a maximum bidding price.
- C. You should run a standard delivery.
- D. You should run an accelerated delivery.
Correct Answer: B,D 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have clicked any links on a Canva in the past 180 days.
- B. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- C. People who have visited your website in the last 365 days.
- D. Your customer database from the last 5 years.
- E. People who have opened a Lead form but have not submitted data in the past 180 days.
- F. People who have opened your mobile app in the last 92 days.
Correct Answer: A,B,D,F 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.
- A. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
- B. You should go into location and see where current customers are really from.
- C. You should see who from that customer base is also connected to your client's fan page.
- D. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
Correct Answer: A,B,D 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Business Manager' Pixel Data Source
- B. Facebook Custom Audiences
- C. Facebook pixel helper
- D. Facebook Analytics Tools
Correct Answer: A,C,D 🗳️
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
- A. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
- B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
- C. You need 1 campaign with 8 ad sets and 1 ad for each.
- D. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
Correct Answer: B 🗳️
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