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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases - Conversational messaging with Agentforce |
| Campaign Design, Flow Orchestration & Content | 30% | - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data ingestion, segmentation and audience activation - Identity Resolution and unified customer profiles - Data 360 Data Model Objects (DMO) and data relationships |
| Consent | 13% | - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods - Consent data objects and records management |
| Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Marketing Cloud Next environment provisioning and Data 360 setup - Domain authentication (DKIM, SPF) and IP configuration |
| Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters runs an identity resolution ruleset that consolidates two individual records into a single Unified Individual profile. One individual record includes a personal email address, while the other contains a work email address. Both email addresses are associated with the same Unified Individual profile.
When an Audience Flow uses this Unified Individual to send an email to segment members, what happens by default?
A. One email is sent to the address selected by the identity resolution reconciliation rule.
B. Two emails are sent, one to each email address associated with the Unified Individual.
C. One email is sent to the address designated as the primary Contact Point Email for the Unified Individual.
Question 2
Northern Trail Outfitters is building an activation-triggered flow to send promotional emails. The marketing team needs to personalize the email content using data derived from the activation, such as a calculated loyalty tier.
Which data provider should the company use to personalize the email?
A. Activation
B. Apex Class
C. Data Graph
Question 3
The marketing team at Northern Trail Outfitters wants customers to reply directly to promotional emails and receive AI-generated responses that can answer product questions, recommend products, and escalate complex inquiries to a human agent when necessary.
Which set of implementation activities is required to enable Conversational Email in Marketing Cloud Next?
A. * Configure escalation experience
* Configure a transactional messaging API endpoint
* Configure Conversational Email
* Create a conversational email campaign
* Configure Salesforce Flow for Service
B. * Configure Reply Mail Management
* Create a data stream
* Create a conversational email campaign
* Enable Journey Builder event processing
* Configure Marketing Cloud Connect
C. * Configure escalation experience
* Set up Service Agents
* Configure Conversational Email
* Create a conversational email campaign
* Monitor engagement and routing outcomes
Question 4
How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?
A. Consent applies to an individual, regardless of the channel, subscription, or contact point.
B. Consent applies to a specific contact point, channel, and subscription.
C. Consent applies to a specific contact point and is shared across all subscriptions.
Question 5
A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow.
How should the consultant accomplish this?
A. Open the Analytics tab for each flow element.
B. Review the Flow Interview logs in Setup.
C. Debug the flow in Flow Builder.
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
