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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation using a Send Activity
B. Journey that allows re-entry after exiting
C. Scheduled Automation utilizing Triggered Send Emails
D. Single Send Journey

Question 2

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering. Which three considerations should be made before implementing MobileConnect? (Choose 3 answers)

A. NTO would be charged by mobile operators directly for messages.
B. Inbound messaging only works with local Long or Short Codes.
C. Long and Short Codes are not available for all countries.
D. Not all countries are supported by MobileConnect.
E. Opting in for messages can only be done via inbound message.

Question 3

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response. What are two potential reasons for this unexpected response? (Choose 2 answers)

A. Next keyword was not specified on the outbound message.
B. Responses are not sent within 24 hours of the outbound message.
C. Responses are not sent within the Conversation Window.
D. Response contained "stop" in the message content.

Question 4

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose 2 answers)

A. Are they able to modify their domain configuration's DNS entries?
B. Can they provide access for Marketing Cloud to update the DNS records?
C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D. Does their company allow delegation of subdomains to third parties?

Question 5

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API. What extension product should be used to accomplish this integration?

A. Datorama
B. Data Connector
C. Data Studio
D. MuleSoft Anypoint Platform

Solutions: