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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Purge the current records and carry on with new keys sourced from Sales Cloud.
B. Get existing records updated with new Keys sourced from Sales Cloud instance.
C. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
D. Upload CSV with Migrated Subscriber Keys to All Subscribers.

Question 2

Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A. Who the offer comes from
B. How to determine engagement
C. What the offer will be
D. When to send the email

Question 3

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%
B. File Drop Starting Source
C. Scheduled Starting Source
D. %%BASEFILENAME_FROM_FILEDROP%%

Question 4

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding.
Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products. Which design should a consultant recommend for segmentation?

A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Link the data extensions in an Attribute Group.
D. Create SQL Query Activities for the marketer to modify.

Question 5

A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A. Publication Lists block synchronized updates.
B. Subscriber Keys prevent CRM synchronization.
C. Synchronized Data Extensions update according to scheduled synchronization rather than instantly.
D. Journey Builder caches CRM records permanently.

Solutions: