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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Configure segmentation tools - Design and configure Data Extensions - Troubleshoot send and data issues - Import and manage subscriber data |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending - Create and customize email content |
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Synchronized Data Extensions folder
- B. In the Data Extensions folder with sharing enabled
- C. In the Shared Data Extensions folder
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
- A. Tracking Extract > Import Activity > SQL Activity
- B. Tracking Extract > File Transfer > Import Activity
- C. Tracking Extract > Import Activity > Data Extension Extract
Correct Answer: B 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. MobileResponsive
- B. Mobile Aware
- C. Responsive Aware
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
- A. Purge inactive subscribers to avoid high bounce rates.
- B. Send to subscribers, asking for them to confirm opt-in.
- C. Create a new, friendly From Name for the updated program.
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
- A. In Send Management, add the word TACO to the Auto-Suppression Rules.
- B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
- C. In Send Classifications, delete TACO from the available classification options.
Correct Answer: B 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
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