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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Data import, export, and quality management - Preference and profile center configuration - Contact model design and implementation |
| Topic 2: Setup | 38% | - Integration configuration and management - Business units, user accounts, and permission settings - Setup Home features and configuration - Marketing Cloud extension products and features - Security policies, password management, and access control |
| Topic 3: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 4: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 5: Channel Management | 16% | - Journey Builder concepts and use cases - Email Studio configuration and features - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
A) Marketing Cloud Administrator
B) Marketing Cloud Security Administrator
C) Data Manager
D) Administrator
2. Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
A) Upon receiving an email, all tracked links start with click.email.nto.com
B) The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C) Cloudpages personalized URLs are served from cloud.email.nto.com
D) Users receive Marketing Cloud password reset emails from help@email nto.com
3. Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A) Automation Studio > File Transfers
B) Contact Builder > Data Sources
C) Contact Builder > Synchronized Data Extensions
D) Email Studio > Synchronized Data Extensions
4. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
A) Require several campaign approvals
B) Wrap the subject line with AMP script
C) Add [PREVIEW] to the subject line validation list
D) Use Proof instead of [PREVIEW]
5. A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
A) The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
B) Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
C) The consultant should enable deep linking in Marketing Cloud Connect configuration.
D) Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A,C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B,C |
