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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
B) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits
C) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s
D) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page

2. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
B) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
C) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
D) Quality score is calculated daily based on the ad text, keywords, and landing page.

3. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.
B) All pages in the blog need to have the tracking code installed, not just the home page.
C) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
D) The tracking code doesn't work for blogs - only for static pages.

4. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.

5. Exhibit:

You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

A) Clicks
B) CTR
C) Average CPC
D) Impressions

Solutions: