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Salesforce Data Cloud Accredited Professional Sample Questions:

1. How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

A) Leverages match rules
B) Creates additional contact points
C) Creates additional rulesets
D) Leverages reconciliation rules

2. Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

A) Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
B) Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
C) Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
D) Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

3. How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A) Use a formula field to update the field name in an activation.
B) Update attribute names in the data stream configuration.
C) Update field names in the data model object.
D) Set preferred attribute names when configuring activation.

4. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers

A) To create and orchestrate cross-channel marketing messages
B) To use harmonized data to more accurately understand the customer and business impact
C) To eliminate the need for separate business intelligence and IT data management tools
D) To ingest and unify data from various sources to reconcile customer identity

5. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers

A) Identity resolution rules have been added to the ruleset to increase the number of matchedprofiles.
B) New data sources have been added to Data Cloud that largely overlap with the existing profiles.
C) Duplicates have been removed from source system data streams.
D) Identity resolution rules have been removed to reduce the number of matched profiles.

Solutions: