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How much PCM Exam cost
The price USD 99 for a member of AMA The price USD 299 for nonmember
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
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AMA PCM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: The Offering – Product and Service | 21% | - Product Strategy - New Product Development - Branding Strategy - Service Strategy |
| Topic 2: Manage Pricing Decisions | 7% | - Pricing Tactics - Pricing Objectives and Strategies - Pricing Execution |
| Topic 3: Managing Information for Marketing Insights | 15% | - Market Research Fundamentals - Data and Marketing Analytics - Customer Relationship Management |
| Topic 4: Deliver the Value Offering | 8% | - Marketing Channels - Physical Distribution - Logistics and Supply Chain |
| Topic 5: Communicate the Value Offering | 11% | - Promotion Management - Traditional Promotional Methods - Social Media Marketing - Digital Marketing |
| Topic 6: Buyers and Markets | 17% | - Organizational Buyer Behavior - Segmentation, Targeting, and Positioning - Consumer Behavior |
| Topic 7: Marketing Strategy | 10% | - Marketing Management Fundamentals - Market Planning and Strategy |
| Topic 8: Global, Ethical, and Sustainable Marketing | 11% | - Sustainability in Marketing - Marketing Ethics - Global Marketing Management |
