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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Define the capabilities of page actions |
| Topic 5: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 6: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is the difference between a visitor and a prospect?
- A. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
- B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
- C. A prospect has an identified email address, while a visitor does not have an identified email address.
- D. A prospect has an assigned user, while a visitor does not have an assigned user.
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Which of the following can "unmatched" prospects?
- A. Automation Rules
- B. Segmentation Rules
- C. Dynamic Lists
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
- A. Upload the whitepaper PDF as a content block and link to It In the body of the email.
- B. Upload the whitepaper PDF as a content file and link to it in the body of the email.
- C. Upload the whitepaper PDF as a content file and attach it to the email.
- D. Upload the whitepaper PDF as a content block and attach It to the email.
Correct Answer: B 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?
- A. Name
- B. Phone
- C. Email address
- D. Company
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?
- A. Dropdown
- B. TextArea
- C. Multi-Select
- D. Checkbox
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
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