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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Analyze email metrics
|
| Content Creation and Delivery | 24% | - Build and customize email content
|
| Marketing Automation | 26% | - Automate email campaigns
|
| Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Email Marketing Best Practices | 10% | - Design effective email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A. Configure the Send Activity to automate the refresh.
- B. Use a Filter Activity in Automation Studio.
- C. Activate Journey Builder to refresh the data extension.
Correct Answer: B 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
- A. Under user permissions, select limited template access.
- B. Configure restrictions within a Content Area for approval block types
- C. Configure Content Blocks to only be usable within approved templates.
Correct Answer: C 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?
- A. Data Retention Policy
- B. Contact Delete
- C. Delete Filter Activity
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?
- A. Collect emails at offline activities, including in stores.
- B. Send an SMS to NTO's entire customer database with a link to subscribe.
- C. Send an email to NTO's entire customer database asking for referrals.
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Use nested tags to create hierarchies.
- B. Leverage Einstein for content tagging.
- C. Make the Customer Key more descriptive.
Correct Answer: A 🗳️
Explanation: Only visible for ValidExam members. You can sign-up / login (it's free).
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