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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean OR, where a user having either category can be targeted.

2. Which two are attributes of third-party data? (Choose two.)

A) Often billed directly by the media partner
B) Can be confirmed from multiple outside sources
C) Free to use for activation, targeting, and analytics
D) Offered on a private marketplace, via direct sales to marketers

3. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 1/17 as likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Uses a transparent 1x1 image pixel
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Audience data on past users is sent.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Only data on users that are seen on a go-forward basis is sent.

5. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The DoubleClick Campaign Manager macros are different for every creative.
B) The BlueKai Site ID is different for every Media Click tag.
C) The click-through URL must be added to the Media Click tag.
D) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.

Solutions: