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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Dashboarding for Projects | 38% | - Schedule, share and manage projects for users/groups - Choose appropriate visualizations for different scenarios - Compare and use Fallout and Flow visualizations - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Report on marketing campaign performance |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Understand dimensions, props, evars and events - Basic troubleshooting and tool navigation |
| Topic 3: Segmentation and Calculated Metrics | 19% | - Apply segments to projects and components - Share segments across the organization - Create and configure basic segments following best practices - Build and use calculated and segmented metrics |
| Topic 4: Business Analysis | 34% | - Use Solution Design Reference to understand available data - Identify appropriate reporting strategy based on business needs - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies - Understand conversion funnels and business analysis concepts |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. In the context of dashboarding, which visualization would be most appropriate for reporting cumulative sales over a fiscal quarter?
A) Pie chart
B) Histogram
C) Scatter plot
D) Line graph
2. When setting up a new report to track user interactions on a newly launched product page, what should be primarily considered?
A) The visual design of the report
B) Number of page views to the site
C) Historical data from similar product launches
D) Selection of relevant eVars and events
3. What is an essential factor to consider when developing segments?
A) The graphical representation of data
B) The age of the data
C) The goals of the analysis
D) The color scheme of the segment visualization
4. Why is it important to recognize anomalies in business reports?
A) They often provide entertainment value.
B) They are usually the result of a system error.
C) They can indicate fraudulent activity.
D) They can highlight successful experiments.
5. Which of the following would be most important when identifying an appropriate reporting strategy to perform an analysis for a new market entry? (Choose Two)
A) Current market size
B) Past financial reports
C) Regulatory considerations
D) Competitor analysis
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A,D |
